Every year in June, the video game industry heads to Los Angeles for a week of showmanship at the Electronic Entertainment Expo (E3). Companies debut their upcoming software and hardware, allowing the press and those with industry credentials to get a sneak peak at what they have to offer.

The highlight of every E3 is undoubtedly the press conferences that kick off the show. Publishers and platform holders typically each hold a 1-2 hour press conference packed with announcements and live stream them to fans around the world.

Armed with Aisha Tyler and an assortment of big-budget games, Ubisoft has found a surprising amount of success at E3 in recent years. Their strategy has been to show one big surprise announcement at the end of each conference, hopefully winning over the crowd. It’s a strategy that brought us Watch_Dogs, The Division, Rainbow Six Siege, and Ghost Recon: Wildlands. Although these games haven’t been without their flaws, they’ve all generated incredible hype starting with their respective announcements. Can Ubisoft replicate that success in 2016?

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