Evolve Moves Towards Free-to-Play Model

After an incredible series of previews leading up to launch, Evolve released to somewhat mixed reviews and a bit of controversy surrounding the game’s DLC plan. From there, the title was often critiqued as a free-to-play game with a $60 price tag by gamers frustrated with the amount of DLC that Turtle Rock was pushing out alongside the game (over $130 of DLC at launch).

After nearly eighteen months on the market, it seems like 2K and Turtle Rock have seen the light and are hoping to breathe new life into the game with an updated business model. Evolve Stage 2 is a free-to-play update to the game that will soon be available on Steam. While Stage 2 will be considered for consoles down the road, the game’s lead designer, Brandon Yanez, explained to Game Informer why starting on PC only was the best move for the studio…

There are a lot of reasons why we are starting this Evolve Stage 2 Beta on PC. One of the main reasons is that, with the way updates work through Steam, we can iterate quickly without going through a submissions process…This means that we can more quickly identify and resolve problems and get Stage 2 to a place where we feel it is really solid and an excellent player experience. After implementing and testing these new changes on PC, if we find that players respond well to the changes, we would want to bring Stage 2 changes to consoles in the future. But for now PC is our exclusive beta platform.

Because many players have already paid for Evolve, Turtle Rock has outlined a little bit about what it means to be a “Founder” in the free-to-play world. Founders will be given “gifts” and “rewards” at times and, more importantly, will not have to unlock anything that they already own. Starting today, Founders will have access to the Evolve Stage 2 alpha phase. Turtle Rock is also targeting a public beta phase to take place in August, allowing the studio to continue balancing the game before formally releasing a final version of the free-to-play client. For now, here’s a look at the trailer for Evolve Stage 2.

Do you already own Evolve? Will this be the move that finally gets you to try the game? Let us know what you think of this news in the comments below!

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