With little known about the upcoming 2o17 release of the Nintendo NX, Ubisoft seems to be the only publisher talking about the platform. Speaking with MCV yesterday, Ubisoft’s EMEA boss Alain Corre spoke highly of the upcoming console: We have always appreciated the relationship with Nintendo, the co-creation and the fact that they are really concentrating on quality – they have fantastic brands…and they are addressing … Continue reading Ubisoft Executives Bullish on Nintendo NX
Every year in June, the video game industry heads to Los Angeles for a week of showmanship at the Electronic Entertainment Expo (E3). Companies debut their upcoming software and hardware, allowing the press and those with industry credentials to get a sneak peak at what they have to offer.
The highlight of every E3 is undoubtedly the press conferences that kick off the show. Publishers and platform holders typically each hold a 1-2 hour press conference packed with announcements and live stream them to fans around the world.
Armed with Aisha Tyler and an assortment of big-budget games, Ubisoft has found a surprising amount of success at E3 in recent years. Their strategy has been to show one big surprise announcement at the end of each conference, hopefully winning over the crowd. It’s a strategy that brought us Watch_Dogs, The Division, Rainbow Six Siege, and Ghost Recon: Wildlands. Although these games haven’t been without their flaws, they’ve all generated incredible hype starting with their respective announcements. Can Ubisoft replicate that success in 2016?
About three months ago, Insomniac Games revealed it’s newest game: Song of the Deep. A smaller, lower budget project than some of Insomniac’s other offerings, the most interesting thing about Song of the Deep wasn’t it’s beautiful aesthetic or it’s reveal trailer. What surprised people most about the titled was that it is to be published by GameStop. The retail chain.
Today, GameStop doubled down on this initiative by announcing GameTrust, a division of the company focused on publishing 5-10 independent games in the next year. In addition to Insomniac, GameTrust has announced it will fund upcoming projects from Ready at Dawn, Tequila Works, and Frozenbyte. As it is currently outlined, GameTrust’s strategy will be focused on the funding and distribution of these games rather than on the creative side of the development process. What does it mean, then, when a games retail giant like GameStop is looking towards the other side of the industry for growth?